Pin Your Way to Success
PinMarketer.com is your go-to platform for effective Pinterest marketing solutions. We specialize in helping brands boost visibility, drive engagement, and generate leads through strategic pinning and eye-catching designs.
Pinterest is where ideas turn into actions.
It’s the perfect place to showcase what you offer, attract new customers, and keep them coming back.With pins that continue to drive traffic long after they’re posted, Pinterest doesn’t just connect you with people—it connects you with people ready to shop, save, and share.
Why Pinterest is Needed in Your Marketing Stack
Pinterest is one of the most popular websites in the world, with over 1 billion monthly visits in December 2023.This means that Pinterest users visit the site an average of at least two times per month.In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.In the first quarter of 2024, Pinterest had 518 million monthly active users worldwide.Pinterest is popular with all age groups.
We Use JBTD Theory For Audience Research
The Jobs to Be Done (JTBD) theory provides a framework for understanding customer motivations by focusing on the “jobs” or tasks that users are trying to accomplish. Here’s how it relates to Pinterest marketing:Identifying Customer Goals:By applying the JTBD theory, marketers can identify the specific goals or tasks their audience wants to achieve on Pinterest (e.g., planning a wedding, finding home decor ideas). This understanding helps in creating tailored content that serves these goals.Creating Relevant Solutions: Once you know the jobs your audience is trying to complete, you can develop content that positions your brand as a solution. For instance, if users are looking for “easy dinner recipes,” creating Pins that showcase quick and healthy meal ideas can directly address this need.Enhancing User Experience: The JTBD framework emphasizes the importance of customer satisfaction in achieving their desired outcomes. By understanding the jobs users are hiring your content for, you can enhance their experience by providing valuable resources, tips, or inspiration that aligns with their objectives.
What we do for our clients
Audience Research: Understanding your target audience's preferences, interests, and behaviors to create tailored content.Pin Creation: Designing eye-catching pins that include high-quality images, clear text overlays, and relevant branding to attract attention.Board Organization: Creating and organizing boards with relevant themes and keywords to improve discoverability and engagement.Keyword Optimization: Conducting keyword research to optimize pin descriptions, titles, and board names for better search visibility.Analytics Tracking: Monitoring performance metrics such as clicks, saves, and impressions to assess the effectiveness of campaigns and make data-driven adjustments.