Pinterest – Pinterest Content Marketing for Your Business

Pinterest content marketing – Pinterest.com is the new darling of social media. In a sentence, the site is a virtual vision board where users can pin photographs of things they find beautiful, inspiring, or just worthy of sharing with other users. Pinterest requires users to request an invite, but they allow everyone, so don’t be thrown off by the exclusive air of it. The average Pinterest user is a female (80%), between the ages of 25-45 (also 80%), with a median household income of $49K. This site is growing in a tremendous way. In a shorter time period than any standalone site ever, Pinterest reached 11.7 million unique monthly U.S. visitors.

Pinterest content marketing

Proving that it is more than just a site for women planning a wedding or decorating their home, Pinterest has established itself to be a great social and marketing tool for businesses. The site drives more traffic to websites than Google +, YouTube, and LinkedIn combined.

Pinterest marketing

A prime example of a well marketed brand on Pinterest is Kate Spade. The brand saw an opportunity to reach millions of women on a growing website, and currently enjoys pinning with its 21,000+ followers. Kate Spade’s marketing team believes that social media should be approached as an outlet to promote a brand’s presence, rather than as a means of directly driving sales. The company doesn’t use the site to push their products, but instead pins images that inspire the Kate Spade brand.

Article: Pinterest – Pinterest Content Marketing for your Business
Article source: jsncafe.com
Author: AliCharli

Pinterest – Pinterest Content Marketing for Your Business

This is a great article on Pinterest content marketing, showing one solid example of a real Pinterest user and how she’s using it for marketing purposes.