Pinterest for Marketers

Here is a good post on how to use Pinterest as a marketer, the theme of this website. I’m being lazy today, so I thought I’d just “pin” the article on Pinterest and you can click through to get to the full article. Here are the highlights:

• Don’t be the dullest kid on the block—keep people engaged, put up some goofy, crazy, zany, or controversial stuff.
• Keeping it interesting… one board at a time—quality over quantity. Never have multiple boards with only one or two pins.
• Conduct equal opportunity pinning—80 / 20 rule: Promote other people’s pins and articles 80 percent of the time, your stuff 20 percent of the time.
• Aim to rank high in Pinterest search—Pinterest has its own search, so create boards and pins that are keyw0rd-rich.
• Integrate to make great email marketing campaigns—you want higher open rates, right? If you link to an image, your open rates might just rise.
• Vote! Like! Share! Win! Hold a contest. There are tons of ways to get people active on your boards.

Read the full article by clicking through the image above. Bottom line: Use this newest social media juggernaut called Pinterest to build your brand and leverage your existing marketing campaigns.

My friend and peer, Thomas Petty of the Bay Area Search Engine Academy, and I put on this introductory Pinterest how-to webinar today that I think you’re going to like. Take a gander at it and tell me what you think.

How to use Pinterest for your business

Pinterest How-To Webinar

In this webinar, we talked about the entire lifecycle of the Pinterest process:

• What is Pinterest?
• Some features of Pinterest
• How to get an invitation
• How to configure your settings
• How to create boards
• How to create pins

We also talked about some advanced topics like SEO and affiliate marketing. There were a number of questions, chief among them how, as a creative agent, you can protect your intellectual property from getting pinned on Pinterest. We talked about Pinterest “best practices” that will discourage pinning, but there is no full-proof way to protect your copyrighted images 100 percent.

We also talked about the darkside of Pinterest, specifically SPAM, abuse, and objectionable material like pornography and nudity. It’s a fact of life online: There will be abuses and over-reach.

It is very important that you read Pinterest’s Terms of Service (TOS). You may find that you cannot live with those terms; if that’s the case, then you can walk away without having wasted any time. To be completely blunt, I never read the TOS because a) they are often ridiculous, b) you cannot use the service at all if you do not agree to each and every word, and c) I have a feeling that they are not enforceable.

I am not a lawyer, so please do not take what I say as advice—legal or otherwise–get your own legal counsel.

As I learn and compile more data about Pinterest, I will add to the video collection.

I will also be doing more hands-on video training about Pinterest. I hope to really dig deep into how to maximize your use of Pinterest for driving direct traffic as well as for generating higher search engine rankings.

Pinterest Content Marketing Video How-To Guide

This is Video #1 in the Pinterest Content Marketing How-To Guide – Pinterest overview.

Pinterest Content Marketing Video 01 – Pinterest Overview

In this video, you will get a quick overview on what you will be learning in this series

Pinterest Content Marketing Video 01 – Pinterest Overview

This is Video #2 in the Pinterest Content Marketing How-To Guide - Pinterest quick tour.

Pinterest Content Marketing Video 02 – Pinterest Quick Tour

Below is the 2nd video in the series, where you will get a quick tour of Pinterest.

Pinterest Content Marketing Video 02 – Pinterest Quick Tour

This is Video #3 in the Pinterest Content Marketing How-To Guide - What is Pinterest.

Pinterest Content Marketing Video 03 – What Is Pinterest

In the video below, you will find out what Pinterest is.

Pinterest Content Marketing Video 03 – What Is Pinterest?

This is Video #4 in the Pinterest Content Marketing How-To Guide - Pinterest features.

Pinterest Content Marketing Video 04 – Pinterest Features

In this video, you will learn all about Pinterest features that are available to you.

Pinterest Content Marketing Video 04 – Pinterest Features

This is Video #5 in the Pinterest Content Marketing How-To Guide - Sign up to Pinterest.

Pinterest Content Marketing Video 05 – Sign Up to Pinterest

In this video, you will learn how to sign up to Pinterest, either by filling out a form and requesting an invitation or by asking a friend for an invitation.

Pinterest is in beta mode and they are only accepting requests for invitations. But don’t despair — if you request an invitation from Pinterest, you will get one within a day or two (typical).

Pinterest Content Marketing Video 05 – Sign up to Pinterest

This is Video #6 in the Pinterest Content Marketing How-To Guide - Set up your Pinterest profile.

Pinterest Content Marketing Video 06 – Set Up Your Pinterest Profile

In this video, you will learn how to set up your Pinterest profile. Make sure you fill in all the fields and configure the Facebook and Twitter options per the instructions. This is VERY IMPORTANT.

Pinterest Content Marketing Video 06 – Set up your Pinterest profile

This is Video #7 in the Pinterest Content Marketing How-To Guide - Create some Pinterest boards.

Pinterest Content Marketing Video 07 – Create Some Pinterest Boards

Now, you will learn how to create pinboards in Pinterest. It’s fun and easy!

Pinterest Content Marketing Video 07 – Create some Pinterest boards

This is Video #8 in the Pinterest Content Marketing How-To Guide - Start pinning on Pinterest part 1.

Pinterest Content Marketing Video 08 – Start Pinning on Pinterest Part 1

This is part 1 of “start pinning,” where you will begin to learn how to pin stuff on Pinterest.

Pinterest Content Marketing Video 08 – Start pinning on Pinterest part 1