My friend and peer, Thomas Petty of the Bay Area Search Engine Academy, and I put on this introductory Pinterest how-to webinar today that I think you’re going to like. Take a gander at it and tell me what you think.
How to use Pinterest for your business
Pinterest How-To Webinar
In this webinar, we talked about the entire lifecycle of the Pinterest process:
- What is Pinterest?
- Some features of Pinterest
- How to get an invitation
- How to configure your settings
- How to create boards
- How to create pins
We also talked about some advanced topics like SEO and affiliate marketing. There were a number of questions, chief among them how, as a creative agent, you can protect your intellectual property from getting pinned on Pinterest. We talked about Pinterest “best practices” that will discourage pinning, but there is no full-proof way to protect your copyrighted images 100 percent.
We also talked about the darkside of Pinterest, specifically SPAM, abuse, and objectionable material like pornography and nudity. It’s a fact of life online: There will be abuses and over-reach.
It is very important that you read Pinterest’s Terms of Service (TOS). You may find that you cannot live with those terms; if that’s the case, then you can walk away without having wasted any time. To be completely blunt, I never read the TOS because a) they are often ridiculous, b) you cannot use the service at all if you do not agree to each and every word, and c) I have a feeling that they are not enforceable.
I am not a lawyer, so please do not take what I say as advice—legal or otherwise–get your own legal counsel.
As I learn and compile more data about Pinterest, I will add to the video collection.
I will also be doing more hands-on video training about Pinterest. I hope to really dig deep into how to maximize your use of Pinterest for driving direct traffic as well as for generating higher search engine rankings.
